Trying to decide on what software tools to use in your online business can feel like taking calculus for the third time...

Over the last 10 years I’ve had ONE wife and FIFTY different online tools. As you can tell I’m committed to my wife and willing to change my online marketing tools when needed. 😂

If there is one thing I can guarantee it is that you will not be using all the same online marketing tools in 3 years that you use today. Having said that I will share with you the tools I use and recommend today.

When I find an online marketing tool that helps me grow my business or streamline it I promise to let you know. Many of the tools I use and recommend provide me with commission if you purchase through my link. There is no additional cost to use my affiliate link and in most cases I can provide special discounts or trials just for trusting me. I only recommend tools that I either currently use or have tested and would recommend.

IMPORTANT DISCLOSURE:

What are the best online tools for a digital business?

Most Recommended Tools

Below you will find the software we use in building successful online businesses. We don't just use one single tool, we combine the best in class software that provides solutions to problems every digital entrepreneur will face.

This is why you will see the + (plus symbol) below as we combine the tools to form the best solution.

PICKING THE RIGHT TOOLS DOESN'T NEED TO LOOK LIKE THIS...

Want to turn this email... yourcompany@gmail.com into this... you@yourcompany.com?

Then you need to use Google Workspace! I recommend all my clients setup their custom business domain email using Google Workspace just as I have done.

TRY IT FREE FOR 14 DAYS

What is the best business email tool?

EMAIL, CALENDAR, VIDEO MEETINGS, CLOUD STORAGE, BUSINESS TOOLS

Google Workspace seamlessly brings together messaging, meetings, docs, and tasks—Familiar tools; fewer distractions; more time to make it happen. Google Workspace provides the best way for businesses to create, communicate, and collaborate. Powerful tools include:

Gmail: Secure, private, ad-free email for your business. Send professional email from your business web address (you@yourcompany.com) and create group mailing lists like sales@yourcompany.com.

Google Meet: Video meetings for business that allows teams to meet face to face without the added cost of travel.

Drive: Securely store any and every file. Access files anytime, anywhere from your desktop and mobile devices. Control how files are shared.

Docs, Sheets, and Slides: Create and edit documents right in the browser—no dedicated software required. Multiple people can work at the same time, and every change is saved automatically.

Calendar: Integrated online calendars designed for teams

Actually what is the best all-around business cloud based tool?

Drive more leads and sales by engaging the right visitors at the right time and delivering a more personalized experience with smart high-converting on-site messages. Personalization is the next gold mine in digital marketing!

get convertbox

What is the best email lead generation opt-in form tool?

Easily create multi-choice and multi-step funnels so you can segment, tag and deliver highly personalized offers specific to the visitors interests and goals. If you are not talking directly to each prospect's pain point then you are leaving money on the table. Collect the data you need with customizable form fields, checkboxes, dropdown's and more. Then send the data to multiple services using powerful form automations.

personalized email opt-in tool

The most critical component of any online business is the email and customer database. I've trusted ActiveCampaign for 8+ years to deliver email campaigns, automations and personalize the customer experience.

TRY ACTIVECAMPAIGN

What is the best email marketing and automation software?

The email marketing platform you choose is very important because this will likely be a tool you use for many years and having the right platform to grow with is crucial. Over the years I’ve used upwards of 10 different email platforms and ActiveCampaign is the winner. No tool will be perfect so I like to use a tool that is easy to setup, optimize and integrate with other tools. I use Kajabi and ActiveCampaign together to provide a robust customer experience that is automated with personalization that sets myself apart from the competition.

email marketing, marketing automation, crm tools

I trust Kajabi to deliver the best experience for my digital course and membership customers plus the ease of use for my team to manage.

TRY KAJABI FREE FOR 14 DAYS

What is the best software to host digital courses or membership?

Kajabi is an all-in-one platform that makes it easy to create online courses, launch marketing campaigns, build landing pages, and design the perfect website. If you are planning to sell digital courses you need the best platform to market and sell your products. In my business I use Kajabi for online courses and membership. Many of my students use Kajabi for their entire website, landing pages, and email marketing as well.

Digital Course Hosting, Membership Hosting, Website and Email Marketing All-In-One

Think you can't personalize and scale a business at the same time...well think again!

Introducing my secret weapon in online business that make my new customers and prospects become raving fans.

TRY BONJORO

What is the best software to turn customers into raving fans?

PERSONALIZED VIDEO EMAILS, SCREEN RECORDING, engagement booster

This tool is my weapon against low engagement! If there is a place in the customer journey that could use the help of a personalized video to add value, improve trust, and convert more customers this is the tool you need. It can be used to nurture sales leads, thank new buyers, or onboard new customers. It directly integrates with my favorite CRM ActiveCampaign so setup is simple.

Build landing pages, sales funnels and blazing fast websites with the most intuitive page builder ever created. I personally use convertri for pages that paid traffic is sent and I recommend all my private clients do the same.

Click here to view sales page built with Convertri

TRY CONVERTRI

What is the best and fastest landing page builder?

Convertri is an industry secret...shhh don't tell everyone it is the fastest and best landing page builder on the planet! This is true ‘Photoshop-for-your-website’, and it’s what web design should have been for the past 10 years. Convertri pages are automatically optimized to load blisteringly fast, meaning even huge pages appear in a heartbeat.

fastest Landing page and funnel builder

If you have a choice between eating dinner at the restaurant that has a line out the door or one that appears to be empty, which would you choose?

This same principle applies to online shopping and can be the solution to low conversion rates.

TRY PROVESOURCE

What is the best social proof notification tool?

SOCIAL PROOF, REVIEWS AND TESTIMONIALS

Fact is most people don't want to be the first person to buy anything. Most customers are waiting to see if others are buying a product or service before they try it. With social proof it makes it easier to build trust in a cold prospect and drive them to buy. ProveSource directly integrates with my favorite email automation too (ActiveCampaign) and ecommerce tool (Samcart) so setup is simple.

Paid advertising

Email marketing & automation

Website or sales funnel design

I get it...you want someone that cares about your business just as much as you do!

You also know you need help but don't know who you can trust with:

apply -> private client

Private Client

Feeling overwhelmed and just want a professional to build it with you?

If this sounds like you I would like to invite you to apply for my private client (done with you services). Simply complete the application and schedule a free consultation call to see if this will be a good fit for your business.

DONE WITH YOU SERVICE

Curious Hero
Podcast

with

TOM POLIFKA

TM

A place where being curious is encouraged, where taking risks is commonplace, and where failures transform misfits into moguls. Sounds like the life of an entrepreneur! Stories will be told of rags to riches but the most sought after stories are the ones of someone who had just enough courage to start.

This podcast has a mix of business training, digital marketing insights and inspiration heard from the mouths of inspiring entrepreneurs that took the risk on themselves!